gloveworx branding & tech
At M&C, we designed an identity, built out the space, and launched a new boxing gym brand from scratch, Gloveworx. In attempts to continually create an entirely new workout experience, we fabricated trackable gloves that collected data and turned it into realtime feedback. This allowed boxers to track their own progress, while fighting against other fellow boxers achievements. [Design: Ron Tapia & Victor Bernedo]