In Someone Else's Shoes
It is said to truly understand someone and the hardships they face, you must first put yourself in their shoes. So, Santander created In Someone Else’s Shoes - an experiential platform that invited viewers directly into the shoes of the homeless. But, not any homeless. The working homeless. Meet Jen, a nurse who lives in her car. Viewers were able experience what it’s like to be her through augmented-reality. But make no mistake. Her story is very much a reality.